AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on Unified Platform in Africa Q4 2021
Discover the performance trends of the top 5 film and television applications in Africa during Q4 2021, based on weekly downloads, revenue, and active users.
Throughout the fourth quarter of 2021, the top five film and television applications in Africa demonstrated varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.
Netflix saw fluctuations in weekly revenue, peaking at approximately $22.8K in the final week of September and maintaining a range between $17.6K and $21.6K throughout the quarter. Weekly downloads experienced a significant spike, reaching nearly 490K in the first week of October, before stabilizing around 180K to 200K in the following weeks. Active users fluctuated, starting at around 4.28M and ending the quarter at approximately 4.40M.
Viu: Dramas, TV Shows & Movies from Vuclip Mobile Video had a steady revenue trend, with weekly earnings ranging from $3.2K to $4.6K. Weekly downloads showed a strong upward trajectory, culminating at nearly 193K in the week of December 20. Active users remained relatively stable, starting at about 1.01M in early October and closing the quarter at around 1.07M.
Showmax 1.0 observed consistent download activity, beginning the quarter with 279K downloads and ending at about 175K in the final week of December. Active users saw a slight decline from approximately 1.59M in late September to around 1.47M by the end of December.
ﺷﺎﻫﺪ - Shahid from MBC Group experienced an increase in weekly revenue, peaking at $18.8K in the last week of December. Downloads surged notably, reaching a high of nearly 155K in early December. Active users grew significantly, starting at around 191K and peaking at about 373K in early December.
Finally, Guide Yacine TV showed remarkable growth in downloads, with a peak of approximately 184K in the week of December 13. Active users also increased substantially, from about 2.2K in late October to a high of 384K in mid-December.
For more detailed insights on app performance, visit Sensor Tower.